RESTAURANT MENU DESIGN BRIEF
MarvelVS Creative | Free blank planning resource
https://marvelvscreative.com/restaurant-menu-design-brief

BUSINESS AND CONTACT
Public business name:
Website:
Project contact:
Content approver:
Brief date/version:

FORMATS AND PURPOSE
New menu or update:
Menu/service periods (lunch, dinner, drinks, etc.):
Where it will be used (table, takeaway, display, web, PDF):
Size, orientation, pages/sides and folds:
Printer specifications/template:
What needs to change:

CONTENT
Master content file/link:
Section order:
Outstanding content decisions and owner:
Approved additional wording/symbols:

MENU ITEM WORKSHEET — COPY THIS BLOCK FOR EACH ITEM
Section:
Item name:
Short description:
Price:
Sizes/variants and corresponding prices:
Optional extras and corresponding prices:
Availability (days/times/season):
Approved additional wording:
Draft or approved? Approved by/date:

BRAND MATERIALS
Logo file/link:
Colors/fonts/guidance:
Current menu reference:
Photos we have permission to use and dishes shown:
Design references and what we like about each:
Content or imagery that needs creating:

DIGITAL DESTINATIONS
Exact menu URL:
Exact booking/ordering URL:
QR destination, if needed:
Person who controls the destination:
Person who maintains the online menu:

SCHEDULE AND SCOPE
Target launch date:
Printer deadline:
Budget range:
Feedback contact and approval date:
Required delivery formats:
Editable files/licensed materials to discuss:
Future update process and owner:

FINAL PROOF CHECK
[ ] Item names, descriptions, prices, sizes and extras approved
[ ] Availability, additional wording and contact details checked
[ ] All requested formats accounted for
[ ] Print proof reviewed at actual size
[ ] Digital version and links checked on a phone
[ ] Any QR code tested from a printed proof
[ ] Printer specifications confirmed with the supplier
[ ] Final approved file identified by date/version
[ ] Old menu copies and online content scheduled for replacement

This brief helps organize a project. Deliverables, feedback, pricing,
licensed materials and production responsibilities are agreed in the scope.
Menu and promotional design: https://marvelvscreative.com/menu-design
Contact: hello@marvelvscreative.com