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Portfolio / Mango & Smoke / The launch example

One business. A connected launch.

Mango & Smoke.
Made to
come together.

CASE STUDY / 01

A restaurant’s first impression starts before the first plate leaves the kitchen.

Here’s how I would bring a Filipino barbecue concept to life across its website, menu, social presence, promotions and opening plan.

Explore the launch ↓
Mango & Smoke brand artwork: Live fire. Bold flavor. Tropical soul.
FILIPINO FLAVOR. AMERICAN SMOKE. TROPICAL SOUL.TAMPA / FICTIONAL RESTAURANT CONCEPT

An independent portfolio exercise. Mango & Smoke is fictional; the launch materials, prices and readiness states are illustrative. No restaurant opening, client relationship or performance results are claimed.

01 / The direction

Give the idea
a point of view.

The starting brief: a warm, food-led identity that brings Filipino flavors and American barbecue together without making the customer work to understand it.

THE PERSON WE’RE TALKING TO

Curious. Hungry.
Bringing friends.

A local diner looking for something distinctive, with enough information to choose a dish or plan a shared meal.

THE CREATIVE DECISION

Let the food
carry the feeling.

Dark backgrounds, bold type and close-up food imagery. Mango and leaf tones make the character recognizable across every format.

THE USEFUL NEXT STEP

See the food.
Explore the menu.

Each piece leads to a clear destination. The website answers the questions that a poster or a social caption cannot.

01CharcoalA stage for the food
02MangoWarmth & emphasis
03LeafA tropical accent
04CreamSpace to read

02 / Website & menu

Make the appetite
an easy next step.

A compelling first screen earns attention. A readable menu, useful restaurant details and consistent navigation give that attention somewhere to go.

MANGO & SMOKE / WEBSITE CONCEPTExplore the website ↗
The Mango and Smoke website: clear menu navigation, a signature dish and a food-led introduction
A view of the existing working website concept. Opens in a new tab.
  1. FIRST IMPRESSIONUnderstand the concept.

    Food, flavor and personality on the first screen.

  2. THE DECISIONFind something to order.

    Distinct categories, short descriptions and visible sample prices.

  3. THE DETAILSKnow what comes next.

    Promotions, gatherings and illustrative hours have clear places.

The same voice, on the table.

A menu that
feels like
the place.

Carry the colors and type into a compact menu. Group similar choices, give prices a consistent position, and let descriptions do useful work.

This selection uses the same dishes and sample prices as the website concept.

Browse the full concept menu ↗
MANGO & SMOKEFILIPINO FLAVOR / AMERICAN SMOKE

Good food.
Better shared.

Start & share

Pork lumpia 10

Crisp spring rolls. Mango sweet-chili dip.

Green mango & chili salt 7

Calamansi, toasted coconut, a little heat.

From the smoke

Smoked pork belly adobo 22

Soy-vinegar glaze, garlic rice, pickled papaya.

Calamansi grilled chicken 19

Charred scallion, garlic rice, bright citrus.

A sweet finish

Turon 9

Banana rolls, mango caramel, vanilla ice cream.

FICTIONAL MENU / SAMPLE USD PRICES
Ingredients and allergens would be confirmed with the kitchen.

03 / Social & promotion

One voice.
More than one format.

A profile that introduces the business. A dish that gives someone a reason to care. A promotion with a clear destination. The pieces do different jobs, together.

FICTIONAL SOCIAL PROFILE / BIO DIRECTION

mangoandsmoke.concept

Filipino flavor. American smoke. Tropical soul.
Shared plates, slow smoke & a little calamansi.
Tampa restaurant concept · Explore the menu ↓

One useful profile link ↗
MANGO & SMOKEMake room
at the
table.Illustrative smoked pork belly adobo with garlic riceFILIPINO ROOTS. OPEN-FIRE SPIRIT.
01 / Introduce the ideaSet the tone before asking for attention.
Mango and Smoke signature smoked pork belly adobo social artwork
02 / Give the food a momentA signature dish, with a clear route to the menu.
A LITTLE CITRUS.
A LITTLE SMOKE.The fire’s on.
Stay a
little longer.
HAPPY HOUR

TUE–FRI / 4–7 PM

SAMPLE PROMOTION / FICTIONAL VENUE
03 / Give them a reason to returnCarry the identity into an ongoing promotion.

The words behind the artwork

A post with
somewhere to go.

Choose a sample post to see its caption, purpose and next step. These are content examples; nothing is published to a social account.

PRE-LAUNCH / INTRODUCE THE CONCEPT

Pull up a chair.

Filipino roots. A little American smoke. A table made for sharing. Meet Mango & Smoke, a restaurant concept built around bold flavor and generous hospitality. Take a look at what’s on the menu.

THE NEXT STEPExplore the concept menu ↗

Purpose: introduce the food and personality, then turn curiosity into a menu visit.

Introduction caption selected. Fictional campaign example.

Existing Mango and Smoke happy hour poster concept

From the feed to the front door

The promotion
keeps its
personality.

The existing happy-hour poster carries the same dark palette, citrus accents and food-led message into a different shape.

A real launch would confirm the offer, timing and terms before matching them across the poster, social posts and website. Here, the promotion and times are illustrative.

Open the poster detail ↗

04 / The opening plan

A good-looking launch
needs a working plan.

The practical side matters too. This small demo gives the team a shared view of what needs checking, who owns it and what comes next.

MANGO & SMOKE / LAUNCH DESK

Before the first service.

Confirm the customer-facing details before the first announcement.

Fictional launch checklist. Try marking a check ready or changing the phase.

  1. PREVIEW

    Check the details.

    Approve the identity, menu wording, links, offers and hours in one place.

  2. ANNOUNCE

    Make the first impression.

    Introduce the concept and make the menu the clearest next step.

  3. OPEN

    Keep the message useful.

    Match the information online with what the team is ready to deliver.

  4. LEARN

    Improve the next version.

    Review common questions, menu visits and feedback before changing the plan.

05 / The handover

Something you can
actually use.

A connected project ends with more than a set of pictures. It needs agreed files, clear ownership and guidance for keeping the details consistent.

01

The identity

Brand direction, color and type guidance, and examples of the voice.

02

The customer experience

Website concept, menu layout, sample profile, three post directions and poster artwork.

03

The working plan

Sample launch checklist, responsibilities, review points and a concise launch brief.

WHAT I WOULD REVIEW AFTER LAUNCH

Which posts send people to the menu? Which dishes get attention? What questions still reach the team? Those are useful starting points for the next version.

WHAT A REAL PROJECT WOULD DEFINE

Your content, budget, launch date, platform access, integrations and handover files. Measurement would be agreed in scope; no campaign results are claimed in this study.

From the first impression to the working day

Your business has
its own moving parts.

This is one way to connect them. A real project starts with your audience, what you already have and the first version that would make a difference.

Talk about your idea ↗Explore all five concepts ↗