Two independent design exercises
The difference
is in the decisions.
A clearer hierarchy. A better next step. Two examples of how I would rethink an everyday piece of communication.
Both the “before” and “after” were created for this portfolio. These are fictional exercises, with no client affiliation or measured performance claims.
Mango & Smoke / Menu presentation
Help the customer
make a choice.
The brief: turn a busy, undifferentiated list into a menu with distinct sections, readable descriptions and easy-to-find prices.
Give each choice a home.
Main dishes, sides and drinks sit in distinct groups, so customers can compare similar choices.
Let the important details lead.
Dish names and prices are prominent. Short descriptions support the decision without repeating the title.
Keep the flavor in the design.
The concept’s dark palette, warm accent and typography carry through to a useful everyday piece.
Red River BBQ / Event landing page
Make the invitation
easy to act on.
The brief: turn a crowded event announcement into a focused page that answers what, when, where and what to do next.
WELCOME TO OUR EVENTS PAGE!
LIVE MUSIC!!! BBQ!!! FRIENDS!!!
We are so excited about the next event at Red River BBQ. There will be food, live music and lots to do. Make sure you check out all our updates and come down for a great time!
Community Courtyard Sessions
Sample Saturday / doors 6pm
Red River BBQ courtyard / Austin concept
Remember to let us know if you are coming! See below for more information. Food sold separately. This is a concept example.
Click here for event details
RED RIVER BBQ / CONCEPT EVENT
Smoke.
Sound.
Saturday.
Courtyard Sessions
A sample evening of live music and slow-smoked food.
- WHEN
- Sample Saturday · Doors at 6
- WHERE
- The courtyard · Austin concept
Say what the evening feels like.
A short headline and a relevant image give the event a recognizable identity.
Answer the practical questions.
Timing and location have their own space. Visitors can find them without digging through a paragraph.
Make the next step specific.
A descriptive button makes its destination clear. For a real event, the action could lead to approved booking or ticketing.
More than a different look
What should your
design make easier?
Finding the right information, comparing a choice, booking a conversation or understanding a plan—the answer gives a project its direction.
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