Self-directed work
Independent businesses.
Distinct identities.
Five concepts exploring how websites, design and a clear next step work together.
These are fictional businesses and self-directed portfolio concepts. They are not client engagements, and no client results are claimed. Any locations, prices and schedules inside the demos belong to the fictional concepts.

Fictional concept
Mango & Smoke
Restaurant identity, website, menu and promotions
Bring Filipino food, American barbecue and tropical nightlife into one restaurant identity. A dark backdrop gives the food the spotlight, while the menu and happy-hour artwork carry the same character beyond the website.
Explore the concept website ↗
Fictional concept
Red River BBQ
Website, event creative and merchandise artwork
Make barbecue and live music feel like one destination. The courtyard stage gets as much presence as the food, with warm tones and gig-poster styling connecting the menu, music and promotional pieces.
Explore the concept website ↗
Fictional concept
Chroma Hair Studio
Website and service presentation
Help a first-time visitor choose a service and describe the look they want. Bold colour and portraits support clear service descriptions, indicative pricing and an interactive consultation preview.
Explore the concept website ↗
Fictional concept
Black Lantern Tattoo
Website and consultation experience
Let the artwork establish the studio’s character while making the first inquiry approachable. Charcoal, bone and oxblood tones frame the work, and a consultation demo turns style, placement and size choices into a brief to review.
Explore the concept website ↗
Fictional concept
Iron Tide Martial Arts
Website, programs and schedule presentation
Help prospective students find a discipline and understand what starting could look like. Active imagery sits alongside practical program information, a filterable sample schedule and a class-introduction demo.
Explore the concept website ↗A useful next step
Let’s talk about your business.
Bring your idea, question or current website. We’ll agree a scope, price and schedule around what you need.
Let’s talk ↗